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Physicians Formula Organic Wear Natural Origin Mascara - Ratings, Reviews & Customer Feedback


EWG/Skindeep Rating:

Naturalness Rating:


Customer Satisfaction:

Overall Rating:

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Manufactured by:
Physicians Formula Cosmetics

Information from manufacturer website:

5x Lash Boosting: Lengthens, Volumizes, Defines. Revolutionary formula with the purest ingredients boosts lash volume, length & definition naturally. Innovative "green" 100% recyclable brush is good for the earth and defines each lash with ultra-soft, plastic bristles. No Clumping, Smudging, Flaking, Fibers, or Dyes. 

Ophthalmologist Approved
Fragrance Free

Eco-blend™ featuring OrganiSoy™ & Eco-Olive™

Organi-Soy™: Moisturizes and helps nourish lashes

Eco-Olive™: Natural antioxidant shields lashes from harsh environmental aggressors.

  • 100% Free of Harsh Chemicals.
  • 100% Free of Synthetic Preservatives.
  • 100% Free of Parabens.
  • 100% Free of GMO's.
  • 100% Free of Synthetic Colors.
  • 100% Free of Synthetic Fragrances.
  • 100% Cruelty Free.
  • 47% of the Total Ingredients are Produced from Organic Farming.

(Available in Black and Ultra Black.)

ECOCERT® Certified Organic*

* ECOCERT® is an internationally recognized organic certification that guarantees the genuine practice of environmental respect throughout the formulation and manufacturing of the product. The certification ensures that 100% of the total ingredients are of a natural origin. ECOCERT® is the leading European authority on organic certification, and the standards used by prestige organic brands.

Citrus Aurantium Dulcis (Orange) Fruit Water (Produced from Organic Farming), Glycerin, Iron Oxide, Microcrystalline Cellulose, Glyceryl Stearate, Water, Beeswax (Apis Mellifera) (Produced from Organic Farming), Jojoba Esters, Tapioca Starch (Produced from Organic Farming), Copernicia Cerifera (Carnauba) Wax (Produced from Organic Farming), Stearic Acid, Glyceryl Caprylate, Aloe Vera (Aloe Barbadensis) Leaf Juice (Produced from Organic Farming), Cellulose Gum, Cucumis Sativa (Cucumber) Fruit Extract (Produced from Organic Farming), Glycine Soya (Soybean) Oil (Produced from Organic Farming), Oryza Sativa (Rice Protein (Hydrolyzed)), Leuconostoc/Radish Root Ferment Filtrate, Magnesium Aluminium Silicate, Olea Europaea (Olive) Leaf Extract (Produced from Organic Farming).

Customer Feedback:

"...did not strip or dry my lashes like other products containing more synthetic. Smudges sometimes, also, but it's natural.. So I didn't expect waterproof...."

"...This is the best natural mascara I have ever used. Love the design. Love how dark it is and how much it enhances the few eyelashes that I do have...."

"...goes on clean, no clumping, gives enough volume...."

"...even though I am very fair , the black color is not overwhelming so this is great product, runs like crazy if your eyes water and it does have a tendency to flake...."

"...after just one use I was rather disappointed. The mascara smudged under my eyes within the first hour of wear...."

--Actual user comments from User Reviews section

The color is rich, is separates lashes nicely, and even adds length. My only complaint is that because it separates so well, it doesn't do much in the way of fullness...."

"...The only redeeming quality of this mascara is that it goes on easily. Other than that, do not expect much at all in terms of volume, let alone length...."

"...makes your eyelashes far more flexible and natural feeling. This mascara washes off easily with plain water. In fact, it washes off so well that I cannot go out in the rain, cry one tear, or even be in high humidity without it liquifing and going right into my eyes...."

--Actual user comments from User Reviews section

Average Cost:
$8 (+ shipping)

Where to Buy:

Our Final Assessment:

Physician's Formula Organic Wear Natural Origins Mascara gets some mixed reviews from customers. Most people liked the color, the natural look and feel, and some cited improved lash health after using. However, many also complained about flaking and smudging, and some said it made their eyes burn or itch, despite being all-natural. The prices we found were quite good - less expensive even than many mid-line commercial and chemical-filled mascaras. Unfortunately this product is not currently rated in the EWG Cosmetics Safety Database, but it is made with 100% natural ingredients, so it gets our highest "Naturalness" rating. Based on price, naturalness, and customer reviews, we are currently giving this product an overall rating of 6.5, but this may change when EWG rates this product.